Only select the most relevant tags and refrain from adding tags that describe competitors as this might negatively impact your rankings and visibility. We recommend to take Google’s guidelines to heart and be careful when choosing your tags. It should be very clear to a user unfamiliar with the app why the tag is relevant based on the store listing or initial in-app experience”. Google further stresses that you should choose tags that are “most obviously relevant to your app.
#GOOGLE PLAY STORE APP HOW TO#
Instructions on how to add tags to your app or game.Īccording to Google’s guidelines developers should choose tags that describe the content and functionality of their app. Developers can add up to 5 tags to their app or game. Underneath ‘categorization’, click on ‘manage tags’. To add tags to your app, login to the Google Play Console, click on ‘store presence > store listing’ in the left menu. How to choose the right tags for your app or game. It does look like Google is still testing this feature, but if this would be rolled out worldwide Tags might have a big impact on an app’s search visibility as well. In July 2020, users noticed that Play Store Tags can also be used to filter search results. Play Store Tags are now also displayed in the search results for certain queries, next to the developer name.
With tags now being so visible in the search results, they might also have an impact on conversion rate.
Since March 2020, Tags now also show in the, next to the developer name, alongside the number of downloads and ratings. Peer Groups allow developers to compare their app’s ratings, vitals and acquisition data with similar apps or games. Tags also might help you better benchmark your app’s performance as Google highlights they will also impact the peer groups you are compared against. Tags allow Google to cluster apps across categories to serve users with better content. As a result, developers can expect an impact on impressions and downloads from ‘explore’when updating tags. In short, tags will help Google to cluster similar apps so it can show users relevant content when they are browsing the store. Google indicates that tags may affect where your app is displayed on the Google Play store. Tags: Tags help Google understand what your app is about.Users can then search for or discover new apps or games by browsing a certain category in the Play Store. Categories: categories are used by Google to group apps.Both categories and tags help users search for and discover new apps in the Google Play Store. Google announced that besides categories, developers can now also add ‘tags’ to their app listing. Therefore we thought it is worth it to dive a little deeper into this topic. Since then Tags have gained a lot of visibility in the Play Store and should be an integral part of your ASO strategy. In August 2019, Google introduced Play Store Tags to improve discoverability and help find users new apps they might like.
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